Sony is simply utilizing the very fact that we wish to argue about how they are virally marketing as the means to get their movie published without spending a dime. Not that I mind - I get a charge out of movies like this. There has been a lot of cross linking with geddongear.com as well. Not sure they are related but it certainly goes to show you what can be done with a little elbow grease.
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Its just entertainment.
Sony is simply utilizing the very fact that we wish to argue about how they are virally marketing as the means to get their movie published without spending a dime. Not that I mind - I get a charge out of movies like this. There has been a lot of cross linking with geddongear.com as well. Not sure they are related but it certainly goes to show you what can be done with a little elbow grease.